In the midst of all the economic upheaval there has never been a better time than now to join forces with other companies. Friend or foe, now is a great time to explore opportunities. Not all ventures will turn massive profits–but right now saving money with economies of scale and/or exchanging help could produce more than a financial windfall. It might keep you in business.
It’s time that companies understand that they may need partners to help them through tough times because you never know when you might need someone and they might need you. There has never been a better time to turn to others and create relationships that might not have otherwise happened but could lead to lifetime relationships.