When a company pays its customers back


Amazon Web Services announced today they were reducing prices because they have become so successful. Doesn’t a company usually raise prices when a product becomes extremely successful? Not Amazon. What an amazing lesson that so many companies could learn.

Here is the email they sent out to AWS customers:
“As Amazon S3 has grown, so has the number of customers storing large amounts of data in the service. To assist these customers, we are reducing the price of our 500 TB tier. We are also introducing new pricing tiers in all Amazon S3 Regions at the 1 PB and 5 PB levels. These changes reduce storage costs for multi-petabyte customers by more than 15%, and reduce the price of our highest tier by more than 50% in the US Standard and EU (Ireland) Regions.”

Simply amazing. This is how you get customers for life.