The Walmart Zhu Zhu Pets phenomenon

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Every year parents go insane over some product for their kids. The last few years it has been video game systems, but this year we are back to basics. Zhu Zhu Pets have become a phenomenon. Just today people flocked to Walmart near our home to buy some at 7 am as they unloaded. But the question is did they buy them for their kids or so they could sell them on Ebay for $100?

After seeing what has happened with this little furry buggers you have to wonder why so many products never get such buzz. What can you do to become buzzworthy? What could your business do to inspire people to shoot video of themselves as they try to buy your product?

Can you make potential customers want to do this:

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