I wrote a few days ago about how Sony doesn’t care about you or I because they just blast us with the same emails. Well they should take their lead from Netflix on how to send an email that shows just how important a customer you are to them.
I got another email from Netflix that asked what day my DVD arrived. First, it arrived within one day. So I happily selected the day. Netflix thanked me for my response and emphasized how important my response was to making their service better for people like me. It wasn’t a marketing ploy to make more money for Netflix–it was to make their service better.
Memo to companies: Make a great product, include your customer in the process and you will be successful.